Coinbase CEO Debates Base App’s Strategic Focus

Coinbase CEO Brian Armstrong is exploring different paths for the newly rebranded Base App, questioning whether its focus should be on finance, social features, or both.

In a Dec. 18 post, Armstrong noted that the platform currently functions as both a wallet and a social hub. However, he also admitted he’s hearing different takes on whether that’s the right direction for the app.

“Should Base app focus on being a self-custodial version of Coinbase (trading and financial services oriented) or lean into content/creator coins and social? (Or is this a false dichotomy.) This is a key question I heard from people coming out of the product event yesterday,” said Armstrong, referring to the Coinbase System Update 2025, where the exchange unveiled a set of new products.

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