Crypto Token Buybacks Surge Fivefold as Projects Return More Revenue to Holders

Tokenholder payouts through buybacks and direct distributions have grown more than fivefold since 2024, as crypto projects increasingly return revenue to holders rather than reinvesting it into growth, according to a new report from global investment firm Keyrock.

The report examined 12 major crypto projects and found that, on average, 64% of total revenue was distributed to tokenholders. This marks a shift from when most decentralized projects spent their funds on product development, marketing, and community programs instead of direct payouts.

By contrast, a Messari report of 10 DAOs found that 77% of treasury outflows went to product and growth initiatives, with only 23% toward community, marketing, and operations.

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